About us

A NON-FARMING PRO FARMERS COMMUNITY
Take a step forward and be a part of the revolution to save a million lives.

More than 2,000 farmers suicide cases were reported due to agrarian reasons in 2015. Over 400 farmers committed suicide in last four months in Maharashtra.
But does it affect you? Will you remember this tomorrow and the day next, as you go back to your usual life? Here is what you are most oblivious of: Your part of responsibility in making this vicious puzzle.

GROWING CARBON FOOTPRINTS OF URBAN LIVING IS THE KEY FACTOR CAUSING MORE VOLATILE AND ERRATIC WEATHER CONDITIONS.
And this intensifies the chain of agrarian crisis, leading to successive years of drought and crop failure and perpetuating the cycle of rural tragedy. Aren't you a part of it? You are. But what's more important is to know what you can do about it. And you won't be alone in this journey, the brightest of minds across the nation will be there as your co-fellows.

Do you want to take this up? Then this Fellowship Program is for YOU.

Empower THE FARMER FELLOWS

Pritha

Jadavpur University, Kolkata

Ravi Jha

Software Engineer, Mumbai

Tanya

Delhi University, New Delhi

Rashika

Law Student, GGSIPU, Delhi

THE PROGRAM OUTLINE

This four month course would take you through the roots of Indian agricultural scene and the key causes of low agricultural productivity in our country. The underlying problem is not only the vagaries of nature, but most importantly the lack of provision for timely protection of risks involved in farming, be it crop failures on account of floods or drought or be it massive loss of yield due to pest attacks and crop diseases. Pradhan Mantri Fasal Bima Yojana (PMFBY) introduced in June 2016 is a progressive step in this direction that can deal with yield losses and post - harvest losses and conduct farm level risk assessment and historical analysis of localized calamities as well as equip farmers with advanced technology like remote sensing, smart phones and drones. Weather Risk Management Services Pvt. Ltd. and myfarminfo.com working hand in hand with the government agencies towards effective implementation of PMFBY, have crafted this course to make you experience the nitty-gritty of the agricultural system in order to enable you to guide the farmers in the distressed areas and transform their lives forever. The course will give you exposure and hands on training in the following areas and you will get this opportunity to educate a group of farmers and work closely with them contributing towards resolution of agrarian crisis in some of the key affected areas.

Care and Reassurance for Optimal Production:

CROP is an integrated system of solutions that guarantee formidable yield improvement and crop quality improvement.

  • Assessment of disease vulnerability of crops using historical data (for commonly occurring diseases for select crop categories as well as seasonal occurrence of a particular disease in a specific region)
  • Keeping track of crop health and deploying early warning systems for identified diseases
  • Instant disease diagnosis service by a pool of crop experts
  • Crop quality and farm level risk management
  • Ensuring availability of preventive pesticides / sponsored coupons

Agro advisory information based on weather forecast:

The agro advisory inputs are essential decision support systems to farmers helping them with the following:

  • Climate risk assessment strategy for a particular region (detecting inclination towards flood / dry spells using historical data)
  • Coming up with contingency plans and preventive measures based on early warnings: promoting infusion of water binders with soil and improving drainage in flood areas and improving drainage in flood prone areas
  • Ensuring timely sowing and harvesting across the district to achieve cost minimization and yield maximization
  • Suggesting alternative crop options in case of late sowing
  • Identifying areas where seed farming can be done

Advanced farming techniques:

  • Infusing better technology into the farming community through demonstration plots, design market ecosystem
  • Improving agri-infrastructure, soil upgradation and repairing
  • Improved water saving and water harvesting techniques
  • Precision farming techniques to maximize the effectiveness of crop inputs (based on high-end technology e.g. accurate GPS system, variable-rate application of materials, spectral aerial imaging and other site-specific management services)
  • Concept farming services and agriculture value chain management

Farm Loans and Insurance Assistance:

Crop insurance is a must for the farmers, and more and more farmers need to be encouraged to take up the crop cover. Currently PMFBY covers kharif, rabi as well as annual commercial and horticultural crops. For kharif crops, the premium charged is up to 2% of the sum insured whereas for rabi crops, it is up to 1.5% and for annual commercial and horticultural crops, it is 5%. The remaining share of premium will be borne equally by the central and respective state governments to provide full insured amount to the farmers. Since there is no upper cap on government subsidy, even if the balance premium is 90%, the government will bear it. It is open to all farmers (loanee and non loanee), but not mandatory to anyone. Within next 2-3 years, the scheme aims to bring 50% farmers under the scheme.

The scheme covers yield losses and post - harvest losses but does not include losses due to pest attacks and farm price fluctuations. Farm level risk assessment and historical analysis of localized calamities too form integral parts of PMFBY. This is going to speed up the claim assessment process in the days to come and 25% of the likely claims are expected to be settled directly on farmers account. The scheme proposes mandatory use of remote sensing, smart phones and drones for quick estimation of crop loss to translate this vision into reality.

Though these facilities are available, the possibilities are clouded by low level of awareness coupled with problems like poor land records, flawed land titles, corruption. You are expected to design campaigns to create widespread awareness that would enlighten the farmers to avail these benefits and inform them regarding the prerequisites, processes and expenses involved as well as the benefits attached.

PROGRAM STRUCTURE

Locations:

  • West Godavari and Krishna District, AP
  • Ujjain and Dewas, MP
  • Varanasi, UP
  • Hissar and Rohtak, Haryana

STF CREW DEFINITION

STF CREW DEFINITION

  • Level 1: Project Director: Executives from WRMS
  • Level 2: Project Steward: Project Lead for each wing / line of operation
  • Level 3: Project Accelerator: Junior Associates enthusiastic hard workers
  • Research Wing: Research Accelerator + Research Steward + Director
  • CROP Wing: CROP Accelerator + CROP Steward + Director
  • Outreach Wing: 2 Outreach Accelerators + Outreach Steward + Director

ROLES AND RESPONSIBILITIES

The Research Team:

The research team will be constituted by people from Liberal Arts background conversant in policy research. The key deliverable of this team will be to collate the most essential research inputs and craft them into modules containing a comprehensive set of guidelines for the farmers as well as the entire STF crew. The modules will contain:

  • In­depth understanding of the government and institutional policies like PMFBY or credit services provided to farmers by other financial institutes
  • Key insights from the existing crop insurance policies
  • Identification of the most effective agri­input companies and their best farming solutions
  • Identification of the best practices in farm management / agricultural value chain management
  • Identification of the most impactful means to disseminate these inputs to the farmers and designing the entire communication process thereof
  • Preparation of the required communication materials for the farmers

The CROP Implementation Team:

The CROP (Care and Reassurance for Optimal Production) implementation team will involve everyone in the STF crew. The lead trainers will be chosen from the research team as well as the outreach team based on their specific communication approach to interact with the farmers. The trainers are expected to be respectful to the local culture and belief system and treat the community of cultivators with dignity. The key deliverable of this team will be to promote greater awareness about CROP and present a portfolio of sustainable solutions to the farmers. They ought to listen empathetically to the farmers, understand their needs and collect their feedback on the key advices offered. The presentation by the lead trainers will drive discussions in the following three areas:

  • Use of advanced tools and technology to ensure better crop quality and improved yield
  • Leveraging the beneficial pro­farmer credit services (PMFBY / crop insurance / farm loans)
  • Use of short term and long term weather forecasts to support a host of farming decisions

The trainers will also be providing them with agro­advisory inputs related to ­

  • Assessment of historical disease vulnerability of crops
  • Monitoring crop health and deploying early warning systems for identified diseases
  • Mapping and tracking of drought / flood situations through historical analysis of local weather data
  • Improving the agri infrastructure and ready availability of agri inputs
  • Ensuring timely sowing and harvesting of the different crop varieties
  • Best practices and latest progress in
      ➢ Precision farming and other advanced farming techniques to maximize the effectiveness of crop inputs
      ➢ Suggesting alternative crop options and locations for seed farming
      ➢ Farm level risk management through crop surveillance and field monitoring
      ➢ Precise crop acreage and yield estimation techniques and speedy assessment of claims
      ➢ Water harvesting and smart irrigation systems
      ➢ Soil up­gradation and repair plan
      ➢ Agricultural value chain management
      ➢ Go­to market strategy for the farm products

Fellows will be equipped with training and resources for effective implementation of the CROP (Care and Reassurance for Optimal Production) scheme across the chosen district.

The Outreach Team:

The outreach team will be constituted by IT professionals or people from PR / marketing background or interested in such activities. The key deliverable of this team will be to get the farmers’ stories out to the world, reach out to a larger audience and engage with them in every possible way so that the movement becomes even bigger and involves everyone who is willing to contribute to the cause. The outreach team will be entrusted with the following responsibilities:

  • Planning out the entire outreach strategy
  • Putting in place the communication infrastructure for digital outreach
  • Connecting with mass media through PR agencies and other audience facing outlets
  • Taking forward the site­specific STF campaigns on digital media
  • Connecting with key influencers or other resource persons whose support can be instrumental in solving the crisis
  • Connecting with other cause­driven communities and social innovation platforms to help the farmers
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